The McCann Connected toolkit is our proprietary reporting stack, which links multiple feeds including Google Analytics, Google Search Console, DoubleClick, AdWords and ranking software such as Accuranker to consolidate and automate reporting.

The toolkit also hosts other utilities, including a Feed Processor that takes client feeds from a range of sources to process them to a predefined formula and output them to a third party at a given location, and is mainly used to support Google Shopping campaigns.

It also provides a Tripwire tool for clients’ websites to run a number of checks on traffic, conversion rates and HTTP status to ensure any potential issues are identified promptly.

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